·Fastest-Selling Portable Gaming System - iPhone 4: Analyst estimates place the first-day sales of the iPhone 4, released on June 24, 2010, at 1.5 million units, making it the fast-selling portable gaming device in history. For comparison, the PSP shifted 200,000 units on its launch date in 2005, and the DS took a week to move 500,000 consoles in November 2004.
·Most Popular Application Marketplace - Apple App Store: With over 6.5 billion downloads since its launch in July 2008, the Apple App Store is the most popular downloadable app service in the world. As of September 2010 it hosts 259,470 apps for purchase of free download (a further 50,000 apps that were once available through the service have been discontinued). Of the apps currently available, 61 are flatulence simulators, a genre that includes such masterpieces as Fart Machine, Fart Ocarina and iFart - Epic Rip Edition.